Davie Brown Talent exec Scott Sanford talks about Tadd Fujikawa
Q&A With...
Scott Sanford
Senior client director
Davie Brown Talent
What's Tadd Fujikawa endorsement potential?
At this point, Tadd needs more time to see a true endorsement potential. He is now on the radar, and may in fact see some good opportunities in golf-related brands. His value will continue to rise if he's competitive on the Tour. Keep in mind that he's an amateur.
Who does he appeal to most?
From a marketing perspective, youth drives youth. So, Tadd appeals to the younger golf fans.
What was his potential before last Friday?
He wasn't even on the radar before last Friday, at least among the general golf population. Most athletes need a combination of success and a “separator” to achieve marketability. His separator is his age. If he continues to have success, the deals will follow.
How is he different from Michelle Wie?
Michelle separated herself because of four factors: her age, her gender, her physical ability (to hit as far as male golfers) and because she was qualifying for PGA events (that’s all the success she needed). The similarity between the two of them is the age factor, but Tadd needs greater successes to match her in marketability.
What makes Tadd unique?
His age makes him unique. That made Tiger unique at the beginning of his career. Tadd still needs success or a “wow factor” like Sergio displayed against Tiger in ’99 at the PGA Championship. He needs a big stage, and right now golf doesn’t have that because the season just started. His next opportunity is when Tiger makes his first appearance of the season, then the whole world will be watching.
Scott Sanford
Senior client director
Davie Brown Talent
What's Tadd Fujikawa endorsement potential?
At this point, Tadd needs more time to see a true endorsement potential. He is now on the radar, and may in fact see some good opportunities in golf-related brands. His value will continue to rise if he's competitive on the Tour. Keep in mind that he's an amateur.
Who does he appeal to most?
From a marketing perspective, youth drives youth. So, Tadd appeals to the younger golf fans.
What was his potential before last Friday?
He wasn't even on the radar before last Friday, at least among the general golf population. Most athletes need a combination of success and a “separator” to achieve marketability. His separator is his age. If he continues to have success, the deals will follow.
How is he different from Michelle Wie?
Michelle separated herself because of four factors: her age, her gender, her physical ability (to hit as far as male golfers) and because she was qualifying for PGA events (that’s all the success she needed). The similarity between the two of them is the age factor, but Tadd needs greater successes to match her in marketability.
What makes Tadd unique?
His age makes him unique. That made Tiger unique at the beginning of his career. Tadd still needs success or a “wow factor” like Sergio displayed against Tiger in ’99 at the PGA Championship. He needs a big stage, and right now golf doesn’t have that because the season just started. His next opportunity is when Tiger makes his first appearance of the season, then the whole world will be watching.
posted by Eric Musselman @ 8:46 AM
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