Who's Running Super Bowl Ads This Year?

Quick run-down of brands scheduled to run commercials during the Super Bowl this year:

• AIG


• Apple


• Anheuser-Busch (Bud/Bud Light/Bud Select)


• Burger King


• Career Builder


• Chevy


• Diamond Foods (Emerald Nuts)


• Doritos


• Fedex


• GM


• Go Daddy (Danica Patrick)


• Honda


• Nationwide Insurance (Kevin Federline)


• NFL Network (Paris Hilton, Martha Stewart, LL Cool J)


• Pepsi/Diet Pepsi


• Snickers


• Taco Bell

Along with several movie studios.

Whether the ads are worth the investment ($2.6 million for 30 seconds) is another question. While I'm not a big believer in traditional advertising, if you're going to advertise, this is the place to do it. Plus, for the big, well-established brands, it's about protecting market share -- spending money where smaller competitors can't, flexing some marketing muscle, and reminding consumers that your brand is No. 1 (or best-selling, or most-admired, or...).